How Tech Is Creating Data “Cravability,” To Make Us Digitally Obese

How Tech Is Creating Data “Cravability,” To Make Us Digitally Obese

The more people eat (and consume, in general), the better it is for those that provide food. That’s the point of the estimated 150 pounds of food additives (mostly sugar, yeast, antioxidants, MSG, etc) that every consumer unwittingly ingests every single year. These substances are the lubricants of over-consumption, not only making food more pretty and durable but also artfully making it taste better, stringing us along by engineering a need-for-more so that it becomes very hard to find the exit from that kingdom of happy and endless consumption. That is the same principle that is happening when you use Facebook or your smartphone. The food industry actually calls this “cravability”– and in the world of technology this is often referred to as “indispensability” or, more benignly, “user engagement.”

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